The abundance of beauty products in the retail market-place along with the copious supply of beauty experts and influencers on social media have not been lost on Sonali and Shikha Chaturvedi. As wives, mothers, and super-successful women of Wall Street and high-tech, the Chaturvedi sisters loved to look put together and polished, but they did not love the complex choices, elaborate routines, and superfluous products make-up companies and influencers insisted women needed to achieve an everyday look. Neither they, nor the women they associated with daily, had the time or desire to layer product upon product just to go outside.

So what do a Wall Street executive and an IT entrepreneur do when they want to look chic without the fuss? They become beauty bosses. Shikha and Sonali Chaturvedi created ShikSona because they wanted a make-up routine that was simple and straightforward without the need for expertise or excessive time consumption, without sacrificing quality, luxury or affordability. ShikSona has now become a cult favourite of women from all walks of life who love the brand’s core values of glamour and simplicity in easy-to-use products with clean ingredients and on-trend colours with a luxurious texture and look. We had the good fortune to speak in depth with Sonali Chaturvedi about ShikSona’s creation, formulations, and the secrets of a successful upstart brand.