NBCNews.com features ShikSona

201+ AAPI-owned businesses to support in 2024 and beyond

We spoke to AAPI-owned business owners about their challenges and triumphs, and rounded up some of our favorite brands to shop.

. . .

The AAPI community is far from a monolith; it spans numerous cultures, countries and languages. To qualify as AAPI-owned, a business must be at least 51% owned by persons of Asian or Native Hawaiian and Pacific Islander origin. NBC Select connected with over 200 AAPI brands to confirm their ownership status. Below, we highlight a handful we think you should know about.

. . .