Why You’re About To See Orange Lipstick Everywhere

Contrary to what Elle Woods might say, orange is the new pink — when it comes to lipstick trends, at least.

Makeup artists believe that people are craving more bright and experimental beauty looks than ever, hence the rising popularity of styles like mint green eyeshadow and graphic eyeliner. “For makeup lovers, our lips and faces have been under wraps for so long,” Victoria Stiles, celebrity makeup artist and creative director at ShikSona Beauty, tells Bustle. “We’re now gravitating toward bolder colors to express ourselves in new ways.” Enter: orange lipstick, this season’s hottest hue.

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